“Bend The Healthcare Trend” with Mark Gaunya and Jennifer Borislow — Part 1

Mark Gaunya and Jennifer Borislow also outline what has changed since the first time they wrote about consumer-driven health care in 2009.

Nine years ago, Mark Gaunya and Jennifer Borislow wrote “Bend The Healthcare Trend” to explore how health care consumers could counteract the damaging effects of a system with misaligned incentives, opaque pricing schemes, and unnecessary complexity. They are about to release the 2nd edition of their definitive book and ShiftShapers talks to them about how much has changed; and how little has changed!

The authors believe that what has not changed is that consumerism and transparency are still the answer to an industry that remains unnecessarily confusing, even for many folks within the industry. The average layman stands no chance in a system created by the rule makers, for the rule makers.