We asked brokers to reflect on the passing year and recall their highlights and low points.
|Fighting the status quo
The high for me is the fact that the industry is changing and employers are no longer accepting the status quo! A case we won this year was closed because we were able to bring control and transparency to a stagnant association relationship. Yes, we did bring in a cost containment strategy that saved money, which excited them, but they were more excited about what the future will hold.
Over the past few years, our focus was to shift the buying attitude and total solution in terms of value. While I see those efforts paying off, my low is realizing that I find myself back in the gutter many times. It's not easy to talk about solutions that cause employers to throw up their guard. It's the status quo broker and traditional elements of our industry that we are fighting against.
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