When Aflac Inc. announced this week that it was doubling its 401(k) match in the wake of the new tax bill, it was the most recent of a growing list of companies pledging to pass new revenues from lower taxes on to employees.

But the Columbus, Georgia-based provider of voluntary insurance products was the first to publically direct new investments to its retirement plan.

The company will increase its match from 50 percent to 100 percent of the first 4 percent employees defer to retirement accounts.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.