Not only can movie portrayals of older people make it tougher for them to get and keep good jobs, inaccurate and ageist depictions of older people can also weigh on their health and morale.
That's according to research from Humana Inc. and the University of Southern California's (USC) Annenberg Inclusion Initiative, which evaluates the effects negative portrayals of seniors on film may have on aging adults in America.
The short version: movies still dump on older people. Dr. Stacy L. Smith, director of the USC Annenberg Inclusion Initiative, led the film portion of the research, which analyzed how seniors age 60 and over are portrayed in the 100 top-grossing films from 2016.
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The bad news: While earlier research evaluated how the 60+ crowd was depicted in the top movies of 2015, this latest version finds no improvement in 2016's crop.
"There has been virtually no progress in the volume of senior representation in the top-grossing films in the past year," Smith says in the report, adding, "As Hollywood embraces representation of other diverse groups, it's imperative for aging Americans to be included in the industry's focus on inclusion."
Out of the 100 films analyzed by USC Annenberg, 57 films had a leading or supporting senior character. But before you stand up and cheer, think about this: 44 percent of those films depicted older characters in demeaning ways and with ageist comments, such as "old and decrepit," "grumpy old rat," or "crazy old man."
Not only that, but most of the films with ageist comments—56 percent—also denigrated seniors' health, mental well-being, memory and hearing.
Not only is it unfair—retirees are also depicted as being "out of it" when it comes to technology—the opposite is true.
Humana has found that a whopping 89 percent of aging Americans use computer technology, including the internet, on a weekly basis. On screen, just 41 percent of senior characters engaged with technology.
And stereotypes like that can take a toll on seniors' sense of optimism—something that can then impact their health.
The report says that while 87 percent of seniors who identify as optimistic reported their health as good or excellent, only 44 percent who identified as least optimistic did so. In addition, 97 percent of the most optimistic seniors said that staying physically active was a key motivator for maintaining good health; that also contradicts depictions of seniors in popular films.
Movies often show seniors as stay-at-home types, with just 26 percent of onscreen older people traveling; in reality, 63 percent of seniors are active travelers, going somewhere at least once a year.
That disconnect too can be detrimental, since, according to Dr. Yolangel Hernandez-Suarez, vice president and chief medical officer, care delivery at Humana, it can affect how seniors see themselves.
She is quoted in the report saying, "As aging Americans continue to see these inaccurate depictions of themselves onscreen, their view of life past the age of 60 may begin to feel scary or ominous. Our research shows that staying optimistic is vital to the perceived physical and mental health of seniors, and films may be negatively impacting their health by portraying seniors in demeaning or inaccurate ways."
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