Anthem Inc. released its earnings for the fourth quarter of 2017 today, and it held a conference call to go over its with securities analysts.

During the call, executives from the Indianapolis-based health insurer did something that has become unusual during health insurers' earnings calls: They talked about wanting to sell commercial health insurance coverage, and, possibly, to sell it through agents and brokers.

Anthem is a company that holds the Blue Cross license, the Blue Shield license, or both in 14 states. It also sells products other than traditional major medical coverage throughout the United States.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.