Anthem has opportunities to use people's familiarity with the Blue Cross and Blue Shield brands, and Anthem's expertise with local markets, to design attractive new products. (Photo: Shutterstock)

Anthem Inc. released its earnings for the fourth quarter of 2017 today, and it held a conference call to go over its with securities analysts.

During the call, executives from the Indianapolis-based health insurer did something that has become unusual during health insurers’ earnings calls: They talked about wanting to sell commercial health insurance coverage, and, possibly, to sell it through agents and brokers.

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