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3 ways to maximize participation rates in voluntary benefits

Eastbridge's 2017 Voluntary Participation Rates Spotlight report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue.

By Gil Lowerre and Bonnie Brazzell | Updated on February 05, 2018

Eastbridge’s 2017 Voluntary Participation Rates Spotlight™ report found that just over half of participating carriers have seen participation rates increase over the past two to three years, and the majority expect this trend to continue. While individual carrier responses varied, the overall reported average was 28 percent in 2017, up from 21 percent in 2014.

So what’s driving the increase? And how can you ensure that you are maximizing the revenue potential of each enrollment opportunity?

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