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Can fertility benefits give companies the recruiting edge?

More employers view coverage of fertility treatment as a key benefit to attract and retain skilled workers.

By Jack Craver | Updated on February 07, 2018
Pinterest increased its fertility coverage from $5,000 to $20,000 last year and upped it again in January, offering coverage for four rounds of IVF, which can cost between $50,000 and $75,000. (Photo: Shutterstock)

Not too long ago, it might not have occurred to a worker struggling to have children that changing jobs might be the solution to the problem. Increasingly, however, employers view coverage of fertility treatment as a key benefit to attract and retain skilled workers.

As is the case with any other health benefit, not all fertility benefits are created equal. Some are far more generous, offering employees unlimited access to expensive in-vitro treatment or egg-freezing services. Others only cover a certain number of attempts.

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Jack Craver

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