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Purdue Pharma to stop promotion of opioids to doctors

Pain-pill giant Purdue Pharma LP plans to send a letter to doctors saying that its salespeople will no longer come to their clinics to talk about the companys pain products.

By Jared S. Hopkins | Updated on February 12, 2018
OxyContin-manufacturer Purdue is credited with helping develop many modern tactics of aggressive pharmaceutical promotion. (Photo: Shutterstock)

Pain-pill giant Purdue Pharma LP will stop promoting its opioid drugs to doctors, a retreat after years of criticism that the company’s aggressive sales efforts helped lay the foundation of the U.S. addiction crisis.

The company told employees this week that it would cut its sales force by more than half, to 200 workers. It plans to send a letter Monday to doctors saying that its salespeople will no longer come to their clinics to talk about the company’s pain products.

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