With the DOL fiduciary rule, if you’re a retirement plan professional, it’s even more critical to undertake these 2 actions: document and discover. (Photo: Shutterstock)

Expert pollsters use icebreaker questions to motivate respondents to continue taking the survey. Among the favorite first questions is “If the presidential election were held today, who would you vote for?”

This question works because almost everyone has an opinion on the subject. It doesn’t matter if the survey has nothing to do with politics. It primes them. Market research mavens adore primed respondents.

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