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Two opportunities created by association health plans

The new regulations around association health plans create two distinct opportunities in the benefits industry.

By Alex Tolbert | Updated on March 01, 2018
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The new regulations around association health plans (AHPs) — which loosen restrictions for small businesses, franchises and associations — create two distinct opportunities in the benefits industry.

The first is for brokers, who will be crucial advisors to employers eligible for the new coverage options now available.

The second opportunity is for benefits and HR tech vendors, who will be instrumental in managing the transactional and administrative challenges that would otherwise hinder AHP success.

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