The challenge for brokers today is to understand how the care continuum is changing and how to make themselves an indispensable resource as clients react to those changes. (Photo: Shutterstock)
Technology, market forces and regulations are expanding the health care continuum at an ever-accelerating pace. Brokers have their hands full simply processing and understanding the rapid changes, let alone showing clients how to integrate new concepts into a comprehensive benefits package.
Now is a good time to ask the question that's on everyone's mind: Will brokers take on a more critical role in this brave new world, or do they risk falling by the wayside? The short answer is, “it depends.”
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Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
