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Millennials are changing the (broker) world

Whether you’re working with millennial benefits professionals directly or with other generations, a big concern on everyone’s mind these days is attracting and retaining millennials.

By David Reid | Updated on March 07, 2018
Millennials Millennials have strongly influenced the growth of disruptive models across the sharing economy, and insurance brokers aren’t exempt from the pressures and challenges of working with them. (Photo: Shutterstock)

Millennials are changing the world. A simple Google search on “millennials changing the world” will likely generate nearly five million results in return. When you think about it, this isn’t much of a surprise. Millennials comprise the majority of the workforce and are now the largest eligible voting bloc. They’re prime and valued consumers. And, of course, having grown up in the Internet-first age, they’re the first cohort of digital natives.

All of this combines to ensure that they are exerting major influence over how we purchase and use goods and services. Where would Airbnb, Uber, and Rent the Runway be without them? More importantly, where would brokers be without them?

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