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“As the ease of access becomes simpler and cost to develop these technologies continues to plummet, it is likely that we will continue to see a flurry of activity while insurers seek the winning product design.” (Photo: Shutterstock)Insurtech will disrupt retail personal lines sooner than life insurance and commercial property and casualty, but no matter the line, technology-led innovations focused on distribution will have a greater impact in the near term, according to the report, “Finding Value in Insurtech, Part 1: Predicting Time-to-Value.”
“Distribution remains a major battlefield for insurers globally regardless of market segment,” writes Jamie Macgregor, senior vice president of Celent’s insurance practice. “Alongside normal traditional competition, the continued move towards direct customer engagement, the emergence of a new field of digital aggregators, and alternative avenues of digital distribution present both opportunities and challenges to insurers.”
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Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.
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