We've reached the point where businesses of all sizes know they should be incorporating social media into their overall marketing strategies. (Image: Shutterstock)
Social media has become an essential marketing tool for businesses of all sizes. Buffer, a social media management platform, recently released its State of Social 2018 report, which surveyed over 1,700 companies, half of which employ fewer than 10 people. Survey results showed that a whopping 96 percent of businesses are using social media marketing.
We've reached the point where businesses of all sizes know they should be incorporating social media into their overall marketing strategies, but the social media landscape can be overwhelming, especially for busy brokers who want to focus on revenue generation and agency management. It can be difficult to know which platforms to use, what to post, how often to post, and how to measure success. But social media marketing doesn't have to be overwhelming. Here are five easy-to-implement social media strategies that can jumpstart your social media marketing efforts.
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