Search
 
Research

Recommendation tools make a big impact on employees' benefit selection

Employees are more likely to purchase products recommended to them than those who bypass the recommendation engine and shop on their own.

Online shopping cart Recommendation tools expose employees to new products and provide information on existing products, broadening employees’ view of what they might need. (Photo: Shutterstock)

Decision support and recommendation tools significantly influence employees’ choices of health insurance and other benefits on benefits marketplaces.

That’s according to data from think tank Private Exchange Research Council, composed of private benefits exchange experts and national insurance brokers and consultants. Its report “Understanding the influence of decision support on employee benefit selections,” based on findings from 1,356 companies between 2013 and 2017, analyzed how employees used system recommendations in benefits marketplaces to choose the products and plans that best match their needs.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Marlene Satter

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

More from this author

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.