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Plan advisors: don’t fear the data

Judy Diamond’s annual benchmarking report is one way to turn numbers into leads.

Magnifying glass in hand and charts A deeper dive into the numbers can help advisors understand how clients in certain industries measure up to their peers. (Photo: Shutterstock)

The third installment of Judy Diamond Associates’ annual 401(k) benchmarking report offers a vantage into retirement plans that is distinct from the streams of studies produced by consultants, record keepers and trade groups.

By measuring how plans perform by industry, JDA gives sponsors a tool to compare their plans against their immediate competitions’. And plan advisors can use the data to communicate how their clients and prospects measure up to peer groups, offering a cleaner picture of a plan’s performance.

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Nick Thornton

Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.

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