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The largest startup in the automated financial advisory or robo-advisor market is adding a tool for some clients to adjust investment allocations in more granular ways — but it’s limited to those with at least $100,000 under management. (Photo: Shutterstock)(Bloomberg) –Robo-advisors were built on the promise of offering wealth management expertise to the masses. Now those startups are turning their attention to a different — and much wealthier — customer.
Betterment LLC, the largest startup in the automated financial advisory market, said Wednesday that it’s adding a tool for some clients to adjust investment allocations in more granular ways. The service is limited to those with at least $100,000 under management by Betterment.
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