How to reach today's potential life insurance buyers

As we enter 2018, the life insurance industry is still in a downturn. According to the MIB Life Index, which tracks nearly 90 percent of life insurance application activity in US and Canada, 2017 ended down 1.8 percent. 2018 is currently down 4.4 percent YTD and is 3.5 percent lower than that of December 2017, according to Wink.

In addition to lower overall sales, the life insurance industry is beginning to feel some waves coming from insurtech startups. JLT Re has reported that, since 2012 over $7 billion of funding has been raised via 600 deals. About 9 percent of insurtech startups are looking to disrupt life insurance distribution. Distribution is ripe for disruption, given that consumers are growing increasingly comfortable with shopping online.