From student-loan assistance benefits and financial planning benefits for Gen Z and millennials to long-term care for baby boomers, a company's benefits package needs to be as diverse as its employees.
A historically low unemployment rate is igniting fierce competition for talent across the country. Employers are offering good pay and even better health and welfare benefits to attract and retain the best talent. But an increasingly diverse workforce that spans multiple generations, from baby boomers to Generation Z, means that your clients need to offer a range of voluntary benefits that appeal to many different types of employees.
Here are the top voluntary benefits trends that continue to increase in demand.
(Photo: Shutterstock)
1. Long-term care
Changes in Medicaid and Medicare, along with the rising cost of health care, mean that voluntary long-term care benefits are seeing a resurgence. Long-term care coverage helps to pay for care of people with chronic illness, disabilities and other conditions over an extended period of time. The coverage helps prevent rapid depletion of life savings and lessens the pressure on family members to provide care.
(Photo: Shutterstock)
2. Student loan assistance benefits
Student loan debt repayment assistance is a huge topic for millennials saddled with student loan debt. It's one of the leading financial wellness opportunities for attracting and retaining top talent, yet only 4 percent of all employers offer any kind of student loan benefit.
This year is seeing an increase in employers offering this unique voluntary benefit, and in new players entering the tuition-reimbursement market.
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