To America's workers, dental insurance is not considered a voluntary product, but rather a core insurance need that must be offered by a current or potential employer. For employees, the value of dental coverage is clear, which makes an employer who can offer that coverage just as valuable.

Dental is easy to understand, and it's easy to take advantage of the benefits. According to an upcoming research report from LIMRA, dental is the second-most desired voluntary product purchased at the worksite (behind life insurance). Employees have made it clear how much they value dental coverage. In fact, 61 percent of employees view dental benefits as important, ranking second behind medical coverage when insurance benefits are considered (LIMRA, Upcoming research report, 2018.)

In addition, employees understand that dental work without coverage is costly. According to the American Dental Association report, Oral Health and Well-Being in the United States, 59 percent of adults choose to forgo dental care due to cost. What employees without coverage don't know is that voluntary dental plans can provide up to 100 percent coverage for preventative, basic and major services, depending on the level of coverage purchased.