Billy Bridwell and Reid Rasmussen explain why the "wait and see" approach to health care costs does not work for employees and employers.

"Not everyone embraces new ideas," Billy Bridwell said to a packed room as the first sessions of the BenefitsPRO Broker Expo kicked off. Bridwell, vice president of benefits for Keystone Insurers Group, along with Reid Rasmussen, co-founder and CEO of freshbenies, were covering one of the most important topics for today's brokers and agents (and their clients): cost-containment strategies.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.