"Not everyone embraces new ideas," Billy Bridwell said to a packed room as the first sessions of the BenefitsPRO Broker Expo kicked off. Bridwell, vice president of benefits for Keystone Insurers Group, along with Reid Rasmussen, co-founder and CEO of freshbenies, were covering one of the most important topics for today's brokers and agents (and their clients): cost-containment strategies.
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