No matter what industries you've worked in, chances are you've attended at least one expo during your career. Whether you're looking for a specific product or vendor or just browsing to see what's out there, you've probably noticed some exhibitors go out of their way to entice attendees into their booths. Some displays are a little more product-relevant. For example, if you're lucky enough to attend the National Recreation and Parks Conference, (as I did many times while covering that industry at my previous job ), you're invited into a world of jungle gyms, climbing walls and sports equipment (and also dog-poop-bag dispensers, fencing and trash cans). Related: BenefitsPRO Broker Expo: 10 top takeaways The benefits industry may not lend itself quite as well to such tangible product displays, but the exhibitors know a few other tricks, such as offering low-cost items -- pens, notepads, bowls of candy — to draw attendees. More valuable to exhibitors and attendees alike are giveaway drawings -- either in the form of a gift card or expensive swag. Just drop your business card into the fish bowl for your chance to win! Once the attendee is in the booth, the real conversation can start. We hope attendees at this year's BenefitsPRO Broker Expo found a lot of good information, ideas and connections in this year's exhibit hall, and congratulations to everyone who took home a prize, as well.