Social media is being used by most advisors, and a majority say it has improved relationships with clients. In fact, 86 percent of those who use social media reported gaining business — an average of $5 million — according to a Putnam Social Advisor survey released in early April.
But a study released Thursday by Hearsay Systems goes deeper, viewing social media and content from three views: what clients or followers prefer, what corporate marketing teams produce, and what wealth advisors, as well as insurance and property/casualty insurance agents, push out. Better matching these elements could increase client engagement, the study concluded.
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Ginger Szala
Ginger Szala is executive managing editor of Investment Advisor magazine. She covered the financial business and alternatives industry for 30 years while editor of Futures Magazine Group. MSJ Northwestern, BA University of Wisconsin-Madison. She is based in Chicago. Go Blackhawks!
