Facebook is entering the world of love, but what about health care?

Everyone already knows that Facebook knows more than anybody about everybody, whether they like it or not, so it shouldn’t come as a surprise that the company is looking beyond its current capabilities and planning to expand its offerings.

Not content with enabling the tweaking of people’s attitudes on things political and social, the social media behemoth recently announced its plans to expand into dating, as well as rank news outlets by trustworthiness.  And it looks like health care might be its next target.

That’s right: soon you might have Facebook nagging you to go to the doctor—or nagging your doctor to find out if you’re in the market for fertility services or some other form of health care.

As reported by CNBC last month, Facebook had been sending out feelers to major health care providers to see how receptive they would be to sharing (anonymous) patient data. The pitch: combine what the health system knew with what Facebook knew about a patient to identify potential health care interventions.

Related: Do insurers hold the key to predicting preventative health care and lowering costs?

“The medical industry has long understood that there are general health benefits to having a close-knit circle of family and friends,” reads a statement provided to CNBC from Facebook. ”With this in mind, last year Facebook began discussions with leading medical institutions … to explore whether scientific research using anonymized Facebook data could help the medical community advance our understanding in this area.”

The plan, according to Facebook, has been put on hold due to the PR storm surrounding the (now defunct) Cambridge Analytica scandal while they take a closer look at their current privacy policies and safeguards.

Modern Healthcare recently took a good look into the possibility of a Facebook foray into health care, offering a less-altruistic, more-lucrative take on the initiative. Not only could Facebook take your health data—some of which it undoubtedly already knows—and use it to sell targeted health-oriented advertising based on your particular health issues, but it could also turn around and sell that information, coupled with other data it already has on you, to health care providers just aching to write you a prescription, operate on your bum knee or help you have that child you’ve been unable to conceive (once that date Facebook set you up with bears fruit).

Modern Healthcare’s Rachel Arndt spoke with Paul Clark, director of health care research for Digital Reasoning, who predicts that “In the near term, it’s pretty clear that their strategy will be to extend their existing business model to health care providers and insurers.”

It sounds like a no-brainer, business-wise, so it should also be no surprise that Facebook may have some competition in this area. Iqvia is one company already in the business of buying patient data from electronic health record vendors and pharmacies, according to Modern Healthcare. The information is stripped of patients’ identifying information, but that doesn’t mean in can’t be put back together.

This is where Facebook has an advantage: with what it knows about you already and its cutting-edge data analytics, Facebook could easily put all the pieces back together–think of it as facial recognition, but for your health care record.

It will likely be some time, if at all, before we hear more about this potential new frontier. As Modern Healthcare’s Arndt concludes, the model’s success will depend heavily on establishing trust, which, for Facebook, is in short supply these days.