Remember the Amazon Fire Phone? Did anyone besides me own one?
I anxiously awaited my new phone's arrival in July of 2014, excited to be an early adopter of this cool innovation. But my excitement quickly turned to frustration once the phone arrived. Why?
|- It didn't have many of my favorite apps — including Starbucks and Uber (what!?)
- Importing my music was annoyingly difficult
Six months later, it went back in the box and I went back to owning an iPhone.
The Fire Phone is regarded as one of Amazon's biggest misfires, and they swallowed a $170 million loss as a result of its failure. As a reference point, that's equivalent to the production budget of "Beauty and The Beast," which included Emma Watson, a talking candle stick and lots of other fun stuff!
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