As brokers have cut their dependence on commissions, a growing number have realized they can be better compensated while also bringing additional value to the table.When PPACA was passed in March of 2010, the collective breath of the insurance broker world was held as they waited to see what it meant for the future of their business. Would they become obsolete, as the carriers sold policies directly to individuals due to the mandate, or would reinvention become the key to survival?
The individual market exploded once pre-existing conditions were overlooked and guaranteed issue rolled out. Carriers were thrilled with the prospect of a large percentage of uninsured Americans finally obtaining coverage. However, the block of uninsured that jumped at the opportunity for coverage were those who needed it the most—the sick.
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