Shaq provides an assist with retirement-saving PSA
New ad hopes to get more Americans thinking about retirement saving.
With two out of five households headed by Americans aged 55–64 having no assets—that’s zero, zip, nada—saved for retirement, a new public service announcement aims to change that.
AARP, the Ad Council and Lionsgate have teamed up on the retirement-focused spot, which features Kyrie Irving, Shaquille O’Neal and characters and footage from the movie Uncle Drew, from Lionsgate’s Summit Entertainment label.
The spot encourages Americans in their 40s and 50s to visit AceYourRetirement.org for a personalized action plan.
“We’re pleased that Kyrie Irving, Shaquille O’Neal and the other Uncle Drew characters are joining our campaign to urge Americans to take a few simple steps now that will greatly improve their prospects for a financially secure retirement,” Debra Whitman, executive vice president and chief public policy officer, AARP, says in a statement. Whitman adds, “The latest research shows that only one third of current retirees are very confident in their ability to live comfortably throughout their retirement.”
Uncle Drew, which will hit theaters June 29, “tells the story of an iconic 75-year-old streetball legend, played by basketball superstar Kyrie Irving, who is known for his amazing handles and ability to get to the rim,” the report says. The PSA points out to viewers that just as Uncle Drew excels at basketball, “they have what it takes to start acing retirement.”
The Uncle Drew spot focuses on successful financial milestones and personal goals already achieved by many viewers, from a dream ride to a dream vacation, and urges them to “make your retirement as legendary as you are.”
“The character of Uncle Drew is a perfect testament to the fact that we all have the potential to achieve so much—no matter our age or situation,” Lisa Sherman, president and CEO, the Ad Council, says in a statement. Sherman adds, “Over 300,000 people have already taken action to get on track since this campaign launched last summer, and we’re thrilled to partner with Lionsgate in continuing to share this empowering message.”
BenefitsPRO related reading:
Future of retirement could rest with digital tools, behavioral economics