employer benefits offerings benefits administration five generations Related: Millennials, now parents, see voluntary benefits differently retention strategies |

1. Increased enrollment

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2. Choosing better benefits

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3. Increased family tier coverage

Michael Showalter is executive vice president of Health e(fx), the Minnesota-based ACA-compliance technology solutions company. Before Health e(fx), he served in executive leadership roles at Prime Therapeutics, CIGNA Corporation and Definity Health. Michael can be reached at 1.888.963.9174. For more information about the research cited in this article, visit: http://info.healthefx.us/insights-report.

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