Key to client retention: the employee experience

In today’s increasingly competitive market, employers are actively seeking innovative solutions for employee attraction and retention. With the workforce molding into a Gen X and millennial dominated space, employers must evolve to deliver an experience that makes employees think twice about leaving their company. Brokers can easily leverage the employee experience to secure broker of record status.

As unemployment rates remain low, talent has a great deal of power within the market, requiring employers to compete for the best and brightest employees. Employers hoping to retain top talent are looking to brokers for ways to increase benefit satisfaction and employee loyalty. So what is the employee experience? A recent study by IBM defines the employee experience as “a set of perceptions that employees have about their experiences at work in response to their interactions with the organization.” Brokers who capitalize on the employee experience trend will ultimately retain their book of business.

How can brokers capitalize on the employee experience trend? The solution to client retention lies in bringing clients user-friendly, employee-focused tools that enhance the employee experience. Brokers can introduce a positive employee experience through a benefit management app driven by employee life-event technology.  By adjusting their focus from benefit enrollment platforms to solutions that assist and serve the employee, you’ll offer clients a simple solution to the complex issue of employee retention.

A successful employee-facing tool should offer solutions to the unique issues and life events they are facing, while connecting them back to their workplace culture. This experience may be delivered through life-event technology that allows users to quickly locate benefits and services available to guide them through all of life’s moments. Bringing this tool to your book of business will make you a valued resource.

A life-event driven benefits tool goes beyond traditional qualifying events to promote benefits during all of life’s milestones, including home ownership, pregnancy, financial hardship, adoption or loss. This inclusive focus allows you to increase voluntary benefit enrollment, while offering clients a unique solution to talent attraction and retention. You become a hero as you sell more benefits!

A recent HR.com study surveyed HR Professionals:

Clients are shifting their focus to personalizing and better communicating benefits which drives a positive employee experience. Offering clients a retention tool that also leverages your services ultimately builds client satisfaction and attachment. A life-event driven benefits tool is the missing link to that coveted broker of record status!