We run many articles about surveys conducted by big insurers, and by big benefits and insurance distributors. Here, a broker out in the field talks about how he organized his own survey, to find out what the Millennials in his own corner of the universe are thinking... Why I Created a Survey (Related: Millennials Are Learning to Love Life Benefits) life insurance What was in the survey

1. Which one employee benefits (NOT Including health insurance) is the most important to you?
2. Which one benefit would you like your company to offer it does not offer now?
3. If you had to stop working because of a serious accident or illness, and would not be returning to work for a long time, would you have the cash to pay your bills?
4. On a scale of 1 – 10 (with 10 being highest importance) what value would you place on life insurance as an employee benefit?
5. Year you were born _______.
6. Your gender __________.

Survey methodology Results Question 1: Which one employee benefits (NOT Including health insurance) is the most important to you?

• 401(k) plan, or 401(k) plan with company match: 13 selections.
• Paid time off: 6 selections.
• Paid vacation: 3 selections.
• Flex schedule: 2 selections.
• Commuter reimbursement: 2 selections.
• Pension: 2 selections (could also be included with 401(k) plan).
• Not applicable: 2 selections.
• Company stock ownership: 1 selection.
• Long-term disability: 1 selection.
• Medical: 1 selection (even though I asked respondents not to give health insurance as the answer).
• Parties at office: 1 selection.
• Vision and dental: 1 selection.
• Retirement plan: 1 selection (could be included with 401(k) plan).
• Work at home: 1 selection.

Question 2: Which one benefit would you like your company to offer that it does not offer now?

• Flex time: 6 selections.
• Gym membership: 5 selections.
• 401(k) plan: 4 selections.
• Food: 4 selections.
• Not applicable: 4 selections.
• Summer Friday hours: 2 selections.
• Car allowance: 1 selection.
• Commuting cost reimbursement: 2 selections.
• Company events: 1 selection.
• Company match for charity contributions: 1 selection.
• Dental: 1 selection.
• Dogs at work: 1 selection.
• Extra maternity leave: 1 selection.
• Health insurance: 1 selection.
• Money for Insurance: 1 selection.
• Overtime: 1 selection.
• Paternity leave: 1 selection.
• Standing desk: 1 selection.
• Tuition reimbursement: 1 selection.
• Not sure: 1 selection.

gym membership coverage paid leave for a variety of family-related issues Question 3: If you had to stop working because of a serious accident or illness, and would not be returning to work for a long time, would you have the cash to pay your bills?

• Would have the cash to pay expenses: 13 respondents.
• Would not have the cash to pay expenses: 17 respondents.
• Might have the cash to pay expenses: 13 respondents.

Question 4: On a scale of 1 – 10 (with 10 being highest importance) what value would you place on life insurance as an employee benefit?

• 10 (highest importance): 4 selections.
• 9: 1 selection.
• 8: 8 selections.
• 7: 6 selections.
• 6: 5 selections.
• 5: 8 selections.
• 4: 1 selection.
• 3: 1 selection.
• 2: 4 selections.
• 1 (lowest importance): 4 selections.

Jerry Cohen