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“When there’s no pain of paying, we often don’t know we’re even making a financial decision, and we certainly don’t question it,” says financial ‘comedian’ and behavioral finance expert Jeff Kreisler.Put clients in the right frame of mind for retirement planning by connecting them emotionally to their future, older selves.
Well, that’s tough since most folks think of their future selves as virtually separate people. So says behavioral economics specialist Jeff Kreisler in an interview with Katie Rass from our sister site, ThinkAdvisor.
Still, the co-writer of famed Duke University professor Dan Ariely’s most recent book provides actionable ways that advisors can help workers become invested emotionally and financially in their future selves.
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