Business man with outstretched hand Broker-only PEOs may be a new concept to some brokers because these PEOs are few in number, but brokers can benefit in several ways from partnering with them. (Photo: Getty)

Professional employer organizations (PEO) have been growing at a rapid pace in recent years as more small employers turn to outsourcing solutions to meet their HR needs.

And while PEOs can be a good thing for small-business owners, they are often seen as a negative by brokers. This is because many brokers lose current clients to PEOs that offer a full-suite of HR services.

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