A unique benefit such as stem cell storage—one that most companies don't offer—may keep young, forward-thinking employees from jumping ship in a competitive labor market (Image: Shutterstock)
As MyCrypto mulled what benefits to offer employees, the new blockchain startup asked them what they wanted. “Surprisingly, we found that the traditional health benefits and 401(k) benefits—they had no interest in those,” said Taylor Monahan, the company's founder and chief executive.
If employees didn't want two of the biggest reasons to be full-time, what did they want? “They're early adopters and they're tech-minded people, so the concept of living forever turns them on,” said Monahan. “That's how we figured Forever Labs would be a good fit.”
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
