Many of the challenges, opportunities and formulas for success are the same for brokerages of all sizes. (Image: Greg Betza)
“The Art of the Deal” would be a good title for a book about the state of the benefits brokerage business in 2018 (if President Trump hadn't already used it). Mergers, acquisitions, consolidations and strategic partnerships continue to dominate the headlines in the employee benefits space.
But is bigger always better? Successful brokers with businesses of all sizes believe it's far more important for a company to understand its corporate values and core competencies, and then deliver exceptional customer service.
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Alan Goforth
Alan Goforth is a freelance writer in suburban Kansas City. In addition to freelancing for several publications, he has written a dozen books about sports and other topics.
