DNA Luna aims to build a DNA marketplace where people could upload their data from genetic-testing companies. Users would receive shares of LunaDNA, which will house the platform where the DNA data is stored.

(Bloomberg) –Sharing DNA data may soon provide people with more than just the answer to whether they've got any Irish relatives.

LunaDNA, a startup backed by the genome-sequencing giant Illumina Inc., has asked the U.S. Securities and Exchange Commission to approve its novel plan to pay consumers for sharing their DNA data. It's a departure from the current standard in which companies like 23andMe charge people to analyze their genes, then use that data for research.

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