The more payments an employee receives from his or her policy, the more value they see in the policy. (Image: Shutterstock)
Last year, a colleague of mine started experiencing shortness of breath during his regular exercise regimen. He didn't think much of it at the time—after all, he was a relatively healthy, middle-aged adult. But, he mentioned it to his doctor, they performed a stress test and a few days later, he was having triple-bypass surgery to remove an 80 percent blockage in his “widowmaker” artery.
Why do I share this story? Because one of the biggest challenges we face in health insurance is that consumers have long held an “it won't happen to me” or “I won't ever use it” attitude that consistently turns people away from purchasing insurance. These people end up viewing health insurance policies as “wasted money” since there's often no tangible payoff if they're not sick or didn't have an accident.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
