1. Chamber of Commerce. The local chamber likely has a holiday event scheduled. You know if your target firms are members. They might even be sponsors. This implies they will be attending. Everyone loves a good party. 2. Professional associations. If you are cultivating a niche market, you have likely joined their professional association as an associate member, someone providing a product or service. They likely have a holiday party. 3. Alumni association. Your school likely has a local chapter. You probably know the graduates who are major players. Do they hold a holiday party? If not, they should. You can help organize it, getting the word out to local graduates. Coincidentally, some work for the companies you are cultivating. 4. Service organizations. You might belong to one. They draw the movers and shakers in the community. Hopefully they get a good turnout at their holiday event. 5. Sponsored events. Major firms often sponsor community events. If your desired firms fit into this category, it's likely senior management will be there when the press take pictures. 6. Holiday concert. If you have a local symphony, it's likely they hold a festive concert designed to appeal to a wide audience. These draw established community leaders and corporate executives, especially if they have large families. 7. Museum event. If your area has a big museum, chances are they do a special member event for the holidays. Your target corporations might be represented on the board. They will likely attend and mingle.

Instant Insights /

5 steps to holiday social prospecting

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