As in the natural world, there are a multitude of approaches brokers can take to ensure survival and success—although the evolution is taking place at a far faster clip. (Image: Shutterstock)

When most of us hear the word “evolution,” we think of the classic image showing a transition from ape to modern Homo sapiens, often depicted in five or six rough caricatures—you know the one. While this picture has become ubiquitous with the idea of adaptation, the reality, of course, is much more subtle and complicated.

BenefitsPRO editor-in-chief Paul Wilson
reflects on broker adaptability.

Recommended For You

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.