Selling P&C and selling employee benefits are two very different disciplines, yet market factors have created cross-selling opportunities.

The consolidation of the brokerage industry continues, and with that comes a trend that brings two distinct types of coverage under one roof: employee benefits and property and casualty insurance.

The two areas have different issues and different costs. P&C premium rates have been mostly steady or even decreased in recent years, while rising health care costs have continued to drive up premiums for employers.

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