Brokers best positioned to capitalize on opportunities understand the segment size nuances and tailor their product and strategies accordingly. (Photo: Shutterstock)
Employers of all sizes offer brokers the potential for growth. Brokers focusing on the small-case market look to expand up-market, and large national brokerage/consulting houses are looking at opportunities down-market. The voluntary penetration chart shows the percentage of employers offering voluntary products and employees who own them.
|Small market (fewer than 100 lives)
Bonnie Brazzell and Nick Rockwell,
Eastbridge Consulting Group, Inc.
The small-market segment is underpenetrated and has the lowest employee ownership. These case sizes represent around 90 percent of all U.S. employers (when under 10 employee businesses are included) and a third of all employees.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
