Digital health This type of deep learning text analysis has been used for years in other sectors. However, technological advances that transform other industries often come to health care much later. (Photo: Shutterstock)

Amazon is seeking another potentially profitable way to get into the health care business. The online retail giant is trying to offer health care providers a way to more quickly and precisely analyze patient records in data to improve care and reduce costs.

Although the great majority of providers now use electronic health records, it still remains a major challenge for doctors and nurses to analyze a patient's medical history, partially due to the fact that those who created the records often misspelled words, entered different variations of the patient's name or used different terminology or abbreviations.

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