It is an age-old conundrum for benefits managers—managing escalating health care costs while maintaining value for their employees. More and more benefits managers rely on voluntary benefits to fill important insurance gaps and provide essential services due to cuts in traditional benefits programs.

While the benefits department can create an attractive, holistic benefits program, that is only one piece of the puzzle. Employees need to know the what, why and how. Enter advanced technology! Using technology is the key to measuring the efficacy of the benefits program— communicating effectively, ease of enrollment and worry-free administration.

Communications

As the availability of communication technology grows, benefit managers can target focused benefit information to an individual, eliminating unnecessary information and providing valuable resources that are most beneficial to the individual. It goes without saying, but when it comes to benefits, there is no one-size-fits-all approach. What may be appealing to an employee who recently graduated may not appeal to a senior-level employee who is nearing retirement. For example, employees with young children may be especially interested in accident insurance, while pet owners might look to pet insurance to help offset the costs of well visits and routine care.