A superhero with a HealthCare.gov logo on his chest, based on a Shutterstock image with a CMS logo (Image: CMS)

The Trump administration may have mixed feelings about the HealthCare.gov health insurance supermarket system — but it has named HealthCare.gov's first super broker.

The agency in charge of HealthCare.gov announced Tuesday that it will let the web broker, HealthSherpa, use a new Enhanced Direct Enrollment pathway.

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Translation

If the new pathway works properly, HealthSherpa will get what amounts to a super power: It will be able to whisk customers into Affordable Care Act exchange plans, with ACA advance premium tax credit subsidies, on its own website, without handing the customers off to the HealthCare.gov website.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.