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What makes you stand out from your competition?

With growing similarities in products offered, brokers need to meaningfully differentiate themselves among current and prospective clients.

By Bonnie Brazzell and Nick Rockwell | January 15, 2019 at 10:01 AM
To stand out from the crowd, consider focusing on non-product issues, such as better aligning client needs during carrier selection or helping design more effective enrollment solutions. (Photo: Shutterstock)

The 2018 BenefitsPRO/Eastbridge Broker Survey found that the most frequently sold products were very similar for benefit brokers and voluntary brokers, and that both broker types are selling more supplemental health products today than they have in the past.

With growing similarities in products offered, how can you meaningfully differentiate yourself among current and prospective clients beyond your product portfolio? You could consider focusing on non-product issues, such as better aligning client needs during carrier selection or helping design more effective enrollment solutions.

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