In our last post, we recommended explaining why offering a good benefits package is in an employer's best interest.  But when it comes to addressing the fact that benefits improve retention, you will need to take a step back.

Spanish speakers very often think that an employer would prefer to replace a higher-paid senior employee with a new-hire who will work for less per hour.   The perception is that, if they were to walk out tomorrow, there would be dozens of candidates lining up to do their job for less.  So telling them that their employer offers good benefits because this will improve retention may make no sense to them.

I have actually had people argue with me on this when I present on this topic in Spanish, telling me it is just simple math and good business:  Of course their employer wants the cheapest possible labor.  I had to do slightly less simple math for this group to show them that retaining employees saves money and that turnover is extremely detrimental to a business.  It took a bit of time, but they got it.  This is a very valuable exercise.