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How do you pick a voluntary carrier?

As brokers get more experience with the realities of voluntary, they're realizing that their criteria for carrier selection needs to expand.

By Bonnie Brazzell and Nick Rockwell | February 07, 2019 at 10:50 AM
Woman selecting item from menu Most brokers find that experience leads them to go beyond the simple features of price and benefits and the creature comforts of the one-stop shop voluntary carrier. (Photo: Shutterstock)

Every broker has his or her own set of features that top the list in voluntary carrier selection. For some, it’s brand, ratings or perhaps familiarity, while for others it might be the price and benefits found in specific products. For many, they simply expect ease in working through a carrier with an array of products and services under one roof.

As brokers get more experience with the realities of voluntary program implementation, more and more are realizing that their criteria for carrier selection needs to expand. Most find that experience leads them to go beyond the simple features of price and benefits and the creature comforts of the one-stop shop.

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