Since your C-suite manages the money and understands your business inside and out, they should be included in the conversation with your advisor to develop your benefits strategy. (Photo: Shutterstock)
Health benefits have traditionally been treated as a burden rather than an opportunity. Many business owners see them as just another huge expense that gets bigger every year, and because they feel powerless to change it, they let HR handle it to help their annual renewal happen as quickly and smoothly as possible.
This way of handling the benefits conversation may be the status-quo, but it doesn't help your business. In the hands of a great advisor, your benefits plan can be a powerful strategic tool that can help your company grow, and in order to maximize that positive impact, you'll need to get the powerful people in your business involved in the discussion.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.