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10 tips for selling voluntary and new products

As you work with employers to help them expand their offerings and put together a best-in-class benefits plan, here are 10 tips to keep in mind.

By BenefitsPRO Editors | March 06, 2019 at 10:49 AM
sign saying awesome benefitsHave you heard about the labor market? It’s hot, and employers are struggling to attract and keep top talent. This past year saw a significant change in employers’ benefits strategies, as their top priority shifted from controlling costs to competing for talent.

Health insurance, paid time off and flex scheduling continue to be major draws for candidates, but employers are also sweetening the pot with an array of voluntary benefits. The cherry on top might be the ease of access and use of these benefits, making a good benefits administration platform a must.

As you work with employers to help them expand their offerings and put together a best-in-class benefits plan, here are 10 tips to keep in mind.

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