mans hand writing on avatar filled screen Just five percent of savers studied prefer tech-only advice. (Photo: Shutterstock)

Financial advisors are worried about being supplanted by robo-advice, but according to a new study by MDRT, they should instead prepare to share the field with robos—since consumers want both humans and tech.

Study results find that while 88 percent of respondents want tech to complement humans, rather than replace them, 85 percent would rather deal with a human financial advisor than a robo-advisor.

Recommended For You

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more information visit Asset & Logo Licensing.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.